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Book Details

Published07 September 2021
Interiorstandard color
Trim Size8.5" x 8.5"
216mm x 216mm
ISBN9781783242191 (paperback)
Meaning in the Retail Madness
How to be an Essential Retailer

Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.

‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore.

It supplies a blueprint for retail’s new ‘agile organisation,’ its structure and its processes. How retail must integrate people with technology, generate commercial sales through sustainability, stimulate customer loyalty through ethical behaviour, and achieve profit without profiteering.

Richly illustrated throughout with original sketches and diagrams "Meaning in the Retail Madness" will visually stimulate and educate a wide variety of readers from seasoned professionals and retail entrepreneurs to retail creatives, technologists, facilitators, and informed customers.

The book is focused on 3 essential themes.
1. How to flourish in…’The Life & Times of the Essential Retailer’
2. How to evolve into…’Agile Organisations’
3. How to adopt…’Astute Strategies’

As the ‘Z to A of Retail Disruption’ it also includes over 90 Retailer Insights - from Zara to Amazon, Zalando to Aldi, and 70 Action Plans - from ‘Zooming & Zoning’ to ‘Allocation & AI.’

‘Meaning in the Retail Madness’ is a book of its times, that will remain a guide and inspiration for years to come.

“The madness of retail will be perceived only by those who find no meaning in it. Whilst the essential retailers will be those that embrace the sense of it.”
Meet the Author

Tim Radley is a retail specialist based near London in the UK.

As of 2021, he lists amongst his clients. Primark, Walgreens, Boots, Adidas, All Saints, Ferrari, Luxottica, Ray-Ban, Nespresso, Halfords, Carrefour, Ladbrokes, Camper, Jack Jones, Marks & Spencer, Cortefiel, Sonae, Otto Versand, World Duty Free, La Caixa, Real Madrid, KappAhl, Flex, Gruppo Vestebene, Alessi, Eroski, Gruppo Coin, Sony, Clarks, Benetton, Imaginarium, Dublin City Council, Northumbria University & Portaventura Leisure Park.

His 30 years in the industry spans retail strategy, retail management and operations, from back-end product development to front-end store design. His role has always been to introduce ‘new retail’ thinking and processes, improving financial performance KPIs, and the human experiences of retail businesses.

In 2007 Tim set up VM-Unleashed to specialize in developing world-class retail experiences in physical and digital shops. He collaborates internationally as Director of Retail Experience at Ispira, based in Italy, and with agencies throughout Europe.

Tim is a popular and well-regarded speaker presenting at retail conferences across the globe. He contributes articles for a variety of magazines and radio features, discussing retail issues as varied as the “Omnichannel Shop of the Future,” “Fast Fashion & Sustainability” and the “Saving of the High Street.”

Always enthusiastic to connect and talk retail, Tim can be found at, and is active on Twitter & Instagram @retailmeaning.

Learn more about the content and motivation for his first book “Meaning in the Retail Madness" at

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